Our Story

Brand Story:

"it's Choice" was born out of Irina’s passion for both creativity and sustainability. Driven by a desire to make something meaningful, she set out to create shopper bags that aren’t just functional but also embody a personal style and responsibility to the planet.

From the beginning, Irina knew that every "it's Choice" bag should tell a story — a story about individuality, conscious choices, and a commitment to quality. That’s why each bag is crafted from eco-friendly materials and personalized with unique, handcrafted designs.

"it's Choice" celebrates the individuality of those who carry its bags. For those who want more than just a bag, but a reflection of their values and style, "it's Choice" offers a perfect blend of personal expression and eco-friendly living.

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Our Story

Our Story

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